Who is the real Loticus?

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A great diagram from Jow Saward detailing how two Lotii(?) in F1 came to be.

I can’t see how (Lotus) Renault can truly claim to be Lotus. If they are the real Lotus then it begs the questions
What happens if Lotus Tissues sponsors Team Lotus?
Are McLaren really McLaren?
Am I still me?

Perhaps Lotus should be renamed to the Teams of Existential Doubt (or TED1 & TED2 for short).